At the beginning of the year we decided to undertake a new branding initiative, one that sought to define what being a part of the Peach Belt Conference is all about.

Feedback was solicited from members of each of the Peach Belt Conference's constituent groups: the Student-Athlete Advisory Committee, Presidents, Vice Presidents/Chancellors for Student Affairs, Athletics Directors, Senior Woman Administrators and Faculty Athletic Representatives.

Our question was simple: What is the Peach Belt Conference all about?

We took notes as responses came in, and there were many amazing attributes that were shared. Initially we hoped to cull those responses down to a few key attributes, but we quickly realized that the Peach Belt Conference is many things to many people.

Thus "The PBC is..." tag line was born.